Top 10 universities for master's in marketing degrees | TopUniversities
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Top 10 universities for master's in marketing degrees

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Keshala Jayawickrama

Updated Sep 17, 2025
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The QS Business Master’s Rankings: Marketing includes over 130 of the world’s best institutions for master’s degrees in marketing. 

The marketing rankings are based on a methodology which assesses each institution’s employability, alumni outcomes, value for money, thought leadership and diversity, with data collected from a global survey of employers and other sources.  

Read on to discover the 10 highest ranked institutions for marketing or click here to view the full table.

Top universities for master's in marketing

Global Rank
University
Course
Location
1

Global Rank

France
2

Global Rank

France
3

Global Rank

France
4

Global Rank

United States
5

Global Rank

Spain
6

Global Rank

United Kingdom
7

Global Rank

United Kingdom
8

Global Rank

United Kingdom
9

Global Rank

Spain
10

Global Rank

France

EMLyon Business School

EMLyon Business School has campuses in Lyon, Paris, Casablanca and Shanghai, giving it a truly global outlook. 

EMLyon achieves a high score in the value for money indicator. This demonstrates the programme’s strong emphasis on enhancing graduates' employment prospects by teaching transferable skills. 

ESADE Business School

ESADE Business School, based in Barcelona, earns a high score this year for employability in its marketing programme.

ESADE has a diverse class profile, with students from around 30 different nationalities across five continents. Classes are small, allowing students to benefit from a more intimate learning environment.

London School of Economics (LSE)

All LSE’s teaching and research is undertaken from a social science perspective, giving the institution a unique approach. 

Situated in central London, LSE is located in one of the most cosmopolitan cities in the world. Only a short distance from Europe’s financial, legal and cultural centres, LSE stands at the crossroads of international debate and provides marketing graduates with fantastic career opportunities on their doorstep.

Imperial College Business School

Imperial College Business School, located in the global business hub of London attained a high score for employability.

The school’s innovative and practical MSc Strategic Marketing is designed to encourage and develop strategic thinking in future marketers and students also have the option of a work placement. 

Warwick Business School

Originally established in 1967 as the School of Industrial and Business Studies, Warwick Business School has educated alumni who now hold management positions in corporate, government, and academic institutions around the world.  

WBS scores highly for the thought leadership indicator and for class and faculty diversity, a testament to the school’s rich and inclusive academic environment. 

IE Business School

IE Business School, ranked for its Master in Strategic Marketing and Communications. achieves high scores for employability and diversity. 

For the final project of the master’s programme, students are required to work on a consulting project with a renowned company. Additionally, the programme offers a global immersion week, featuring in-company visits to major organisations such as Google, Ipsos, Amazon, Diageo, and the Financial Times. 

Columbia Business School

Columbia University achieves a top score for alumni outcomes and for thought leadership. 

As an intensive, two-semester STEM eligible course with a primary focus on marketing analytics, Columbia’s MS in Marketing Science is tailored to fit marketing researchers with a desire to acquire the same level of competence, technical skills and expertise provided in the coursework component of a PhD programme. 

ESCP Business School

ESCP Business School’s MSc in Marketing & Creativity achieves a high score for value for money, and also performs well for employability and diversity. 

ESCP is the oldest business school in the world, established in 1819, and is a globally recognised prestigious business school, with a network of 120 partner universities.

The programme aims to put students’ learning into action through a minimum of four months’ work experience within a variety of potential employers, including companies such as L’Oréal, Apple, and Amazon. 

ESSEC Business School 

ESSEC Business School

ESSEC Business School has a commitment to delivering excellent post-graduation results and return on investment. 

The programme places a strong emphasis on luxury product marketing, guiding students to explore brand management in the luxury business, and exploring how the market has evolved in the age of digitalisation. Beyond traditional classroom learning, the programme also provides a dynamic and holistic experience, highlighted by a one-week overseas study trip to prestigious companies. 

HEC Paris

HEC Paris

HEC Paris’ Master in Marketing programme provides aspiring marketers with the essential theoretical knowledge and practical skills required for a successful career in today’s professional world of marketing.  

Students are required to write a thesis in addition to completing a four-month period of work experience – which ensures graduates leave with a guaranteed level of confidence and professionalism in their field. 

Frequently Asked Questions

A master's in marketing is a specialised graduate-level programme that delves into advanced concepts and strategies within the dynamic field of marketing. It is designed to equip students with comprehensive knowledge and skills essential for navigating the complexities of modern marketing practices.  

The curriculum often covers areas such as consumer behaviour, market research, digital marketing, branding and strategic management. The programme aims to cultivate a deep understanding of marketing principles, fostering critical thinking and analytical abilities.  

Graduates of a master's in marketing programme are well-positioned for leadership roles in marketing and related fields, armed with the expertise needed to make informed decisions and drive innovation in today's competitive business landscape. 

A master's in marketing offers diverse career paths, from traditional roles like marketing coordinator to innovative positions such as mobile marketing manager or transcultural anthropologist.  

Beyond the conventional marketing sectors, graduates can excel in banking, finance, and creative industries like fashion and graphic design. The field's rapid evolution introduces novel positions like creative technologists and community management executives.  

The degree's adaptability empowers professionals to navigate the dynamic landscape, contributing to the ever-expanding realm of marketing. Find out more about what you can do with a degree in marketing. 

While it's challenging to single out one country as the best for pursuing a master’s degree in marketing, most of the top-ranking universities are concentrated in France, the United Kingdom, and the USA, making Europe the standout performer.  

Notably, many European universities secure positions within the global top 50, including some from France, while the majority of the European universities in the ranking overall are in the UK.  

The USA is also well-represented, including standout performers like Columbia Business School.  

In Asia, universities from particularly Hong Kong, Thailand, and India, showcase strong global rankings. Ultimately, the choice of the best country depends on individual preferences, career goals, and the specific strengths of each programme. 

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